According to Kevin Trudeau, author of The Weight Loss Cure "They" Don't Want You to Know About and late-night infomercial star, it's a concoction of injections, cleanses, pills, and a slim list of organic foods that will turn your body into a "fat burning machine."
His "absolute cure for obesity" is based on the work of a British endocrinologist in the 1950s. Trudeau claims the "cure" has been suppressed by the American Medical Association, the FDA, and "other medical establishments throughout the world" because drug companies and the establishment are withholding information to keep Americans fat so they can make billions of dollars from drugs and surgery.
The author, without medical or nutritional credentials, is a controversial and very successful businessman who has made a career from hawking natural "cures" via infomercials and books. He has had numerous interactions with the law, including fines and a larceny conviction.
Currently, the Federal Trade Commission restricts his right to use infomercials, which have misled consumers in the past. In October 2007, the Federal Trade Commission charged the marketers of The Weight Loss Cure "They" Don't Want You to Know About with misrepresenting its contents in infomercials that claim the plan is "easy to do, can be done at home and ultimately allows readers to eat whatever they want."
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