WebMD Answers
The ideal methods of preventing sunburn, and hopefully skin cancer, involve:
1. Limit the amount of time of sun exposure and avoiding the peak sunshine hours of late morning to early mid-day, generally 10 a.m. to 4 p.m.
2. Wear protective clothing such as a broad-brimmed hat (at least 6 inches), long-legged pants, and shirts with sleeves that cover the arms (thicker fabrics and dark clothing in general protect better compared with light clothing -- there are clothing products available that offer "UV" protection).
3. Be aware that sunburn can occur even on a cloudy day (clouds don't stop the ultraviolet rays), and even when you are in the water.
4. Remember that sand, water, and snow reflect the sun's rays and increase the chance of burning during beach activities or skiing.
5. Use a protective sunscreen to minimize the penetration of UV rays. Sunscreens with a skin protection factor (SPF) of at least 15 are recommended for everyone, even dark-skinned individuals, exposed to the sun. It is recommended that light-skinned people use a higher SPF when in direct sun. This should be applied several minutes before going into the sun and reapplied often.
This answer should not be considered medical advice...
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